In this new role, Barry Keesey will oversee strategy and performance across the production division. He will also serve on the Opus Agency executive team, providing insights, collaboration, and recommendations for expanded production capabilities. 

As the industry evolves, this appointment ensures Opus Agency remains at the forefront of innovation and client success. Barry’s unique background in event production and technical theater, anchored by exceptional leadership skills, inspires extraordinary followership across the industry, in our clients’ teams, and within our agency. With more than 20 years of experience, Barry brings a wealth of knowledge to his new role, having worked around the globe with industry heavyweights like Allergan, Amazon, Biogen, CA Technologies, Dell, Gilead, Google, and Microsoft and on major programs like Google I/O and RSA Conference. 

Barry’s superpowers are evident in his ability to offer insights into the future of event and experience production. This trajectory includes utilizing AI for enhanced efficiencies, leveraging emerging technologies to create immersive attendee experiences, and incorporating artfully crafted theatrical elements to captivate audiences. For our team, this means working in harmony to infuse magic into our clients’ programs. 

“The teamwork at Opus Agency is at the heart of what I do. I’ve always appreciated the camaraderie, perhaps because of my musical roots.” Barry shares. “I see myself as part of an orchestra, and the harmony we make as an ensemble is inspiring. Our team is made of incredible individuals who constantly exceed expectations, and I’m honored to play a part in supporting and uplifting their talents in every way possible.”

Before joining Opus Agency, Barry was a Technical Director at Level 2 Design, where his leadership was instrumental in delivering large-scale events for global companies. In 2018, Opus Agency acquired Level 2 as part of a series of strategic acquisitions. 

Barry's visionary leadership and technical acumen will lead Opus Agency on a path toward the future of event production. With a focus on industry trends, strategic initiatives, collaboration, and operational excellence, he will drive our efforts to deliver exceptional client experiences.

“Barry is a constant leader and innovator. He is an industry-renowned visionary who is always pioneering new ways to elevate everything he touches — our clients’ programs, his team members, and our agency overall,” shares President Dena Lowery. “Barry will take our production efforts to new heights, and I look forward to celebrating the achievements he will spearhead in this role."

Watch this space as we usher in our next era of event production.

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