The event marketing landscape for 2025 is brimming with opportunities.
Driven by evolving attendee expectations, a heightened focus on measurable impact, and an industry-wide push for innovation—all while facing ever-rising costs—senior-level event leaders are seizing this moment to creatively balance forward-thinking strategies with practical solutions to redefine what’s possible for their global event portfolios.
As a proud Event Leaders Exchange (ELX) partner, The Opus Group recently hosted an exclusive roundtable discussion with global event leaders representing industry giants Visa, IBM, HPE, and AssetMark.
The discussion featured insights from Colleen Bisconti (IBM), Jenny Jessup (Visa), Joelle Morgan (AssetMark), and Shawn Wagner (HPE)—all of whom oversee hundreds if not thousands of events each year.
They were joined by Kim Kopetz, President & CEO of The Opus Group, and Nicola Kastner, CEO of ELX, for a conversation focused on top priorities for 2025, including operational efficiencies, attendee insights, omnichannel engagement, budget strategies, and success metrics.
The takeaway is clear: 2025 demands a smarter, more integrated approach to event strategy. The question is, how will event pros rise to the challenge?
We’ve captured the conversation’s key takeaways in our latest report.
